INDEPENDENT RETAIL

Sourcing "rising star" creative partners is time-consuming - manually combing through lists of profiles, looking for clues written in 8 pt font in someone's cryptic IG stories, and immersing yourself in "the scene." This list of writers is designed to be the perfect starting point to navigating the world of newsletters as a brand, or a fellow creative looking to build an audience. Updated over time, with new faces added every week.

NEWSLETTER

TAGS

DESCRIPTION AND NOTES

Creative

A sassy newsletter from the founders of the thing magazine and the thing company Nina Sieverding and Anton Rahlwes that offers critical reflections on the state of design. They published a great piece about the state of Milan Design Week and produced a breakout Studio Visit series.

Food

Most of the food and restaurant writing comes from the consumer side. Mina Park offers a different perspective from the other side of the kitchen, as the owner of Baroo and Shiku.

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Creative

Visual trends in design and branding observed by a brand consultant Emma Apple Chozick.

Creative

Thoughtful creative references and captivating stories from the world of fashion, tech, music, and more. Grace Gordon is a Brand and Marketing Executive who specializes in creative strategy and voice, narrative, and content who previously worked at Cash App, Nike, Netflix and Apple. One of my favorite creative newsletter that doesn't just aggregate brand news you can easily find on IG.This recent deep dive into the evolution of DJing was marvelous to read.

Creative

Alexi Gunner is a Berlin-based culture strategist whose newsletter helps you zoom out of the everyday cultural noise to see the bigger picture and pinpoint the deeper underlining factors that influence how people consume, connect with each other, and express themselves in the world.

Creative

Auste Skrupskyte Cullbrand is the brains behind Studio Playground - a Stockholm-Vilnius based creative brand and communication studio. Their newsletter offers thoughtful curations and reflections on creativity and design, and the first issue of their print magazine was short-listed for the D&AD awards!

Creative

I love everything Jordan touches. She is like a beautiful sponge that soaks up literature, newsletters, and the culture around her and gives back in the form of personal essays, thoughtful curations, and on-of-a-kind community work. Her project Seen Library connects people around stories and titles in a really powerful way.

Creative

What doesn't Brandon do? He is a professional writer with words in Electric Mail and 3:AM Magazine, but he is also working behind the scenes of a Charli XCX video shoot and posing for Dirt's Trash issue. Anyways, Loosey is one of the most beautiful collection of essays I've ever read about literature, music, fashion, and art and how they touch and shape our culture.

Creative

Chloe List, a designer and art director based in New York is obsessed with packaging. In every issue, she dives deep into the packaging design for everything - from chocolate and honey to tooth paste and weed.

Creative

Brought to you by Sam Diss, a brand and content strategist based in London, WAYLT? is full of thoughtful reflections on storytelling, brands, sports and the cultural context behind it all.

Creative
Fashion

Emily North is one of the first Substack friends I made. During the day, she works at Coach, the rest of the time she parties responsibly, keeps up with literally everything going on in pop culture and writes about fashion, shopping, "the collective emotional tension that comes with living in New York."

Creative

A recent find full of surprising insights from the world of design written by a product designer Ben Strak.

Creative

Tina Zhang is a digital fashion creator behind the breakout series on model off duty looks.

Creative
Fashion

Feed Me is a newsletter that started it all for me, and also a newsletter that a lot of people are trying to copy. Must be because Emily makes curating the perfect mix of culture and business news, city gossip, and guest lectures from smart business people look so effortless and a joy to read. Good luck to them!

Food

Simone is a chef, food stylist, and food writer based in Melbourne, Australia. Look at this Creme Caramel!

Food

I've known Andrea since she started Snaxshot in 2020. I didn't quit get what she was trying to do back then, but now she the top CPG consultant and curator. From protein soda to hype beast grocery stores, she find crazy food brands years before normies like you and me find them at Erewhon. She also makes great memes.

Food

Kate is my go-to source for everything happening in the food and restaurant industry on the West Coast.

Food

Teresa Wu is an expert dinner part host. She writes about the little details and the biggest essentials that make up great gatherings.

Food

Rosa Hook is a home cook and a baker who whips up mouthwatering cakes and entrées.

Food

Who doesn't have a crush on Pierce Abernathy and his career as a chef, fashion model, and host? His recipes are ingredient-focused, and right now he is finishing up his spring tour of pop-u events with Aerthship - an artist collective that brings food, education, and ecology together for mutual action.

Food

Katie is one of Gen Z's favorite food creators who whips up easy and fun dishes for breakfast, lunch, and dinner.

Fashion

Sarah works is a merchandising expert and works in corporate e-commerce. The rest of the time she scours the internet for the latest collaborations, releases, and business news in fashion and beauty. I don't know how she does it all.

Fashion

Emilia Petrarca is one of the funnest fashion writers out there. She got Anna Wintour's mysterious to-go lunch special and became friends with a fabulous stranger on the subway.

Fashion

Clayton is a huge part of why I do what I do. He is one of those menswear writers who makes it easy and approachable to learn. He is also the founder of a fractional content studio Cardinal Studios.

Fashion

If you were to picture an OG fashion writer at Vogue in the early 2000s, you'd actually be picturing Liana. She interviewed Plum Sykes about her latest book, hosted closet clean out sales, and went backstage at a Tory Burch show.

Fashion

The OG fashion shopping newsletter that made shopping newsletters a thing. Laura Reilly has a great taste, and is a tastemaker as far as coastal women's shopping goes. Em Seely-Katz helps her curate weekly sale roundups and Louis Cheslaw covers menswear.

Fashion

Georgia is a retired runway model who walked the Chanel Supermarket show and appeared in Vogue, who is now a fashion journalist writing for i-D, Dazed, and alike. Threads of Conversation is also a podcast where people like Raven Smith and Brenda Hashtag walking listeners through their career and life through articles of clothing.

Fashion

The NY fashion scene's darling, Jalil Johnson, puts together outfits, like you've never seen. He also curates shopping lists and writes about fashion in the context of pop culture.

Beauty

Thorough Q&As and advice about all things skincare, haircare, and beauty from a licensed practicing NYC-based esthetician Jolie.

Comedy

NYC Downtown news and trend digests from none other than Nolita Dirtbag.

Comedy

One of my favorite newsletters on the platform Randa Sakalla (who also works at Substack!) and Harry about everything from the state of threesomes to serious party planning. It's kind of like Emergency Intercom but in written form.

Travel

A modern take on travel blogging from Tori Simokov - a travel-obsessed graphic designer based in NYC.

Looking for a different type of partner? Let's find you a few!