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What started as a newsletter by Viktoriia Vasileva about creativity, brands, and business expanded into a full creative lab with the core mission to help brands and creatives grow and dominate cultural conversations via marketing tactics that scale but don’t easily replicate.
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No one is wearing high heels. "The classic stiletto is on the decline — sales dropped 12 percent in 2024 compared to the previous year," Yola Mzizi reported at BoF. That said, the heel isn't dead entirely, as kitten heels, wedges, and block heels are rising in stiletto's place.
Alice McNally is the coolest...or at least, that's what she (and her modeling agency No Agency want you to think). A brilliant profile from Alyssa Vingan full of downtown NYC characters.
You might know Oddli from their viral boxer shorts or 'name tees'. But their biggest accomplishment to date might be the tight-knit community they managed to build both online and IRL in the process. Oddli's founders Ellie and Jens told me all about it for Inc.